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AI stock and frame analysis for an opticians

Frames that sit for a year and stock lenses nobody dispenses quietly cost you money. Crewley reads what you sell and tells you what to reorder, what to keep and what to stop buying.

Gavin explains

“You still decide what to order. You just decide with the facts in front of you.”
Gavin WinstanleyWinstanley & Son, Dingle, Liverpool

Watch it run

Every Monday, a clear view of your shelves.

MoneyMoney stops going into frames that don't sell.

TimeNo stock-count spreadsheet to build each month.

How it works

How the stock view works.

  1. It reads sales and stockFrom what you actually sell and dispense. Clinical records stay where they are.
  2. It ranks every frameHow fast each one sells, and how long each has sat on the shelf.
  3. You decide what to orderA weekly summary for your team. Reorders stay your decision.

In detail

Questions practice owners ask.

The detail behind the pictures.

What is AI stock and frame analysis for an optical practice?

Stock is where an independent practice quietly loses money: frames that have sat for a year, stock lenses nobody dispenses, reorders placed one at a time and paid postage on each. Crewley reads what you actually sell and dispense and tells you what to keep, what to drop, what to reorder and when. It works from sales and stock data in the operational layer; clinical records stay in your practice management software.

Which stock lenses should we keep in?

The agent reads every dispense and every stock pick over the period and shows which ranges and powers you actually use. The answer is a short list: keep these, drop these, and here is what the drawer is costing you in lenses that never move.

What is selling and what is not?

Frame sales by brand, range, price point and month. Not a spreadsheet to interpret, a short read: this range is carrying the wall, this one has not sold since spring, this price point is where your patients buy.

How long has each frame been on the shelf?

Every frame carries a shelf age. Fast movers are flagged for reorder before you sell out; slow movers are flagged for a decision before they become dead stock. When a reorder is due, the agent checks whether adding the next few frames you will need anyway gets you to the supplier's carriage-paid threshold, so you stop paying postage on single frames.

How does this reach the team?

A short stock note in the staff channel when something needs a decision: a reorder to approve, a range to review, a frame that has passed its shelf-age limit. Approvals are one tap. Nothing is ordered without a person confirming it.

This sits alongside lens ordering and the lab and the rest of the agents.

Where does the sales data come from?

From your till and order records in the operational layer, which the build connects to. No clinical data is involved.

Will it reorder frames on its own?

No. It recommends, with the reason and the cost, and a person approves. The same rule applies to every purchase in the estate.

Can it work with our frame reps and supplier terms?

Yes. Carriage-paid thresholds, minimum orders and rep visit cycles are part of the build so the recommendations match how you actually buy.

How often does it run?

Shelf-age and reorder checks run daily. The sales and stock-lens analysis is a monthly read, plus on request.

See where your practice loses time and patients.

A free audit of your recall, your phones and your enquiry follow-up. I'll show you what Crewley would take off your team's plate, using your practice's own numbers.

Book a free recall and response audit